Catherine Jenna Hendry, better known as CJ Hendry, has made a name for herself, not to mention millions of dollars, through Instagram by selling her work online. Her photorealistic pencil drawings are so popular that they sell like hotcakes. She has proven that it is customary for artists to take the gallery route to get noticed in today’s world.
Based in Brooklyn, New York, USA, this artist is a pioneer in offering his artwork to the masses online. She explains this on edition.cnn.com, “In the past, artists had to wait for a gallery to do your show, and people couldn’t just see your work. They came to the show when the gallery let it happen. Now you can show people, whatever you want, whenever you want.”
Discerning art enthusiasts overtake Hendry’s drawings because they are so realistic that they can easily be mistaken for photographs. So detailed are they that it takes anywhere from 80 hours to 200 complete a piece of art. Her forte is drawing luxury items, and she has drawn everything from Louboutin sneakers to Chanel perfume bottles to crumpled Hermés shopping bags and more. This diving into luxury goods and recreating them on canvas resulted in her first success.
Born in South Africa and raised in Brisbane, Australia, this contemporary artist is known for his hyper-realistic, large-scale artworks of luxury objects. For this, she uses her self-developed scribbling technique, as she has had no formal training in art and is completely self-taught. She studied arch entirely the QueenslanShe of Technology and finance at the University of Queensland in Australia but dropped out in favor of art. She subsequently moved to New York, USA.
To kick-start his art career, Hendry began posting his incomplete works on Instagram along with the detailed process involved in finishing them. Although Instagram was still in its infancy, she continued to publish consistently. Her works caught the attention of Instagrammers, and she managed to sell her first work, a pair of RM Wi lliams boots, for US$6,500. This motivated her to keep posting her work on Instagram.
One of Hendry’s artworks, the artwork $100 bill with Kanye West’s face on it, was purchased by Kayne himself for an undisclosed amount. Today, her collections sell out in seconds for hundreds of thousands of dollars. Her Instagram page views are over 520,000 and counting.
Credit: Cj Hendry